TIA Member Spotlight:

TIA Welcomes one of its newest members, GENBAND, Inc.!

GENBAND is a leading supplier of next generation IP gateway and application solutions. These high-performance gateway and application platforms enable fixed wireline, mobile, and cable network service providers to rapidly deploy new multimedia services. Headquartered in Plano, Texas, GENBAND has research and development facilities in Texas, China, and India.

Charles D. Vogt became President and CEO of GENBAND in September 2004. Since joining GENBAND, Vogt’s vision and leadership have led GENBAND to become one of the leading gateway infrastructure and multimedia application providers in our industry today. With two decades of executive tenure, Vogt is a recognized veteran of the telecommunications industry and has been instrumental in the operational and financial growth of five standard setting start-ups that have all become either public companies or have been acquired. Prior to joining GENBAND, he was President and CEO of Taqua, which was acquired by Tekelec in March 2004. During his tenure as President and CEO of Taqua, he led Taqua through one of the most challenging telecom environments to become the industry’s leader in next-generation Class 5 packet switching.

Before joining Taqua, Vogt held executive leadership positions at Santera Systems (acquired by Tekelec), Accelerated Networks (IPO, then merged with Occam Networks), and Ascend Communications (IPO, then acquired by Lucent Technologies). Earlier in his career, he held sales executive positions at ADTRAN, Motorola, and IBM. Vogt holds a B.S in Economics and Computer Science from Saint Louis University, where he also played Division I baseball. Vogt serves on the board of directors of Alliance for Telecommunications Industry Solutions (ATIS), Comptel, Kentrox, and The Chief Executive Network.

As a leading supplier of carrier class, next generation gateways and application platforms for a diverse set of service providers worldwide, please describe GENBAND’s portfolio of products. 

GENBAND is a leading supplier of carrier class, next generation gateways and application platforms for a diverse set of service providers worldwide. These products allow fixed, cable, and mobile operators to rapidly deploy new multimedia services and infrastructure, while enabling service providers with legacy networks to transition to next generation networks. GENBAND’s products are open standards-based, creating the industry’s first truly open-architecture platforms that accelerate the deployment of IMS architectures and high value multimedia services. The company’s core belief is that new elements placed in a network should:

• seamlessly interoperate with other network elements
• enable low cost, distributed networks
• provide solutions and services that advance revenue growth
• be simple and easy to implement
• create competitive differentiation
• be multifunctional to minimize investments in multiple platforms

GENBAND’s portfolio is comprised of the following products:

• 8000 Media Gateway
• C2 Signaling Controller
• C3 Signaling Controller
• G2 Compact Media Gateway
• G6 Universal Media Gateway
• G9 Converged Media Gateway
• M5 Multimedia Applications Server
• M6 Communication Applications Server

In addition to the products provide, tell us about how GENBAND focuses on providing application and gateway solutions that create clear service differentiation and economic value for your customers. Please describe the various solutions your company can provide.

GENBAND’s IMS-ready IP gateways and applications enable fixed, cable and mobile operators to rapidly deploy new multimedia services. Whether the objective is to transition a legacy network or build a new, next-generation network from the ground up, GENBAND’s broad portfolio of IMS-based solutions makes it possible for service providers to integrate and deploy the most advanced IP-based services quickly and easily.

Understanding the challenges faced by both incumbents and new service providers in the fixed, cable and mobile markets, GENBAND is focused on providing application and gateway solutions that create clear service differentiation and economic value. These solutions are not simply focused on enabling voice – GENBAND’s portfolio of solutions accelerates service providers beyond voice to efficient networks that migrate to IMS and valued services that attract and retain customers.

• Fixed network -- GENBAND offers a variety of market-proven solutions to achieve revenue growth, cost containment, and network migration objectives for fixed operators. Solutions that drive revenue growth include Advanced IP Voice and Multimedia Services like Hosted IP PBX, Class 5 Derived Voice over Broadband to allow Class 5 local exchanges to control voice services over packet access networks, and highly scalable Unified Communications, Next Generation IN, and Prepaid services. Operators' cost containment objectives are achieved with GENBAND's IP Trunking solutions that enable the efficient packetization of core and access networks. In addition, GENBAND continues its leadership in enabling the migration of legacy fixed line networks to next generation, IMS-centric architectures, with the assurance provided by Emergency Stand Alone capabilities.
  
• Cable networks -- GENBAND's products provide an array of solutions for cable operators and are at the heart of some of the world’s largest Cable VoIP networks. Solutions include Advanced IP Voice services that allow cable/MSOs to quickly attract rich business and residential market customers and expand video into telephony applications; Class 5 Derived Voice over Cable to provide low cost, quick-to-market Class 5 control over HFC networks; PacketCable qualified IP Trunking solutions to improve network efficiencies; Commercial Cable Services to enable valuable business T1/E1/PRI services over HFC plant; and a full complement of Emergency Stand Alone, Unified Communications, and Prepaid service options.
  
• Mobile network providers -- Across the world, GENBAND's products are used to increase the competitiveness and value of mobile solutions for operators and their customers. The Distributed MSC Gateway solution provides a widely-proven, carrier grade capability to replace expensive legacy MSCs with much more efficient, packet-based infrastructures that can also drive the next generation of IMS-centric mobile services. GENBAND's IP Trunking solution enables cost-effective packet core trunking in mobile networks while laying a foundation for eventual MSC replacement. In addition, GENBAND provides a rich set of IMS-centric Unified Communications, NGN IN, and Prepaid solutions to advance mobile operators' service and network offerings.

Give us an example of a unique feature in GENBAND's applications.

GENBAND’s Call Jump solution allows users the flexibility to communicate on the go.  This solution provides users the ability to silently ”jump” an active call to and from any phone, no matter whether the phone service is operated by one or multiple providers.

Enterprise users who participate in conference calls, customer calls and internal company calls can use GENBAND’s Call Jump solution to move or transfer an active call silently between their office and a mobile phone as they move between meetings, go to the fax/copy machine, printer or just walk around the manufacturing floor.

SOHO and consumers can use Call Jump’s flexibility in silently moving an active call between their home and a mobile phone as they take the kids to soccer practice, run errands or commute to work.

Provided with GENBAND's M6 Communications Application Server, the Call Jump solution provides:

• Service providers a new and unique revenue generating feature.
• Cost-effective integration of a user’s mobile phone with their enterprise or residential fixed-line phone.
• The ability to “silent transfer” an active call between their various phones regardless of service provider.

Other integrated features of the M6 platform include:

• IP trunking
• Voice mail and unified communications
• Web Portal
• Find me-follow-me / simultaneous ring
• Auto attendant with voice response
• Softphone for fixed and mobile
• Multimedia including video, instant messaging and collaboration
• Console assistant
• Call center
• Advanced conferencing for n-way, group call, reservation-less and meet-me with floor control

Tell us the value you gain from your TIA membership .

GENBAND is pleased to be a member of TIA. TIA offers many wide-ranging benefits including access to market information and standards development, as well as representation for advocacy efforts. Additionally, GENBAND was proud to be a part of the recent NXTcomm, which was very successful, as well as future NXTcomm and other industry shows associated with TIA.

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